BU326
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Consumer Marketing
Course Subject Code
BU
Course Number
326
Course Long Title
Consumer Marketing
Status
Active
Division
Social Sciences
Department
Unit(s)
1
Schedule Type
Block Seminar
Instruction Mode
Traditional
Grade Modes
Letter Grades, S/CR/NC, Audit
Course Description
The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies.
Programs
BU326
is a
completion requirement
for:
Required Requisites
-EC100 or -EC101 and -EC102